Teardowns · the famous stacks
The stacks behind the companies you copy.
We reverse-engineer how well-known startups actually run their tooling and go-to-market, then call out what's worth stealing for a team your size and what's just enterprise budget you don't have yet. Nobody pays us to say any of it.
3 pieces
Linear go-to-market stack01
How Linear Runs a Lean GTM Stack (and Sold Almost Nothing)
Linear hit a $1.25B valuation with ~80 people and $35K of paid marketing. Here is the lean go-to-market stack and the playbook founders can actually steal.
Updated 2026-06
YC startup tech stack02
Inside a Typical YC Company's Tool Stack
The default YC startup stack is more predictable than founders admit: Next.js on Vercel, Stripe, Linear, Slack, Notion. Here is what to copy and what to cut.
Updated 2026-06
Notion growth strategy03
What Notion's Growth Stack Teaches Founders
Notion grew to a $10B valuation on community, templates, and creators, not a sales team. Here is the growth stack and what founders can actually copy from it.
Updated 2026-06